Wednesday, 3 December 2008

How to get more choice and more revenue from a cinema

I've had this idea for a while now and it just occurred to me put it down in print. It's about how you could both make cinemas far more profitable than they currently are while also providing a lot more choice for the customer while using the space that's currently available.

The idea is becoming cheaper and cheaper to imlement because the prices of hardware are coming right down and the quality is going up rapidly. The basic idea is to convert one or two screens of the average multiplex to a suite of entertainment rooms that can be booked adhoc. These would ebe in effect their own little cinema, fully sound proofed and equpped ith th latest visual and audio kit possibly even gaming and conferencing facilities.

The point being that many screens are not full all the time. I go regulrly to the cinema and oten the screen is just a quarter full. The problem is that cinemas are geared up only to show a fe movies at a time for all sorts of reasons. My loic is that lots of us still want t perience the magic of the big screen but want to be able to choose the film or entertinment we want when we are there. A cinema could set up these smaller rooms with the best equipment and soundproof them such that the quality is ar in excess of anything you could get at home. A bunch oof friends or a couple say, book the room and watch their favourite film in super hd, , with 10:1 surround sound r whatever. Because they paid for the film they can even pasue and rewind if the want. They pay from the time thy etr the room to the time they leave it. Swipe card entyr would account for that.

Secuirty/safety cameras can operate in all rooms to keep the equipment safe. It wuld not b hr to add gming facilities to thi since th screen and sound system is already in plce. A bnch of riends could then book a nights gming. Separate rooms coul be connected through a network or the internet could connect rooms at different cinemas. to share the gaming or filming experience. You could even book conferencing facilities if the demand is there.

There could be a range f rooms provided. One or two large rooms, sy 20 seater, 2 10 sater , 6 4 seaters say.

You fit all this i the sam space as one screen, probably moreyet you'd be able to keep this booked probably 24*7. In the cineworld in milton keynes inf the xscape sayed oopen during the night it would easily attract enough people wanting to go out and have fun like this ith their friends at all hours.

If there is a constant stream of people using the facilities then the food and drink kiosks will also do more trade and enhance profitability.

So thre may be a reduced seatin space for the same cubic footage, theoccupancy rate could be increased significantly ad possible the charge per head.

In terms f the risk of implementing this idea I think that can easily be negated. irst off you could easily test this by convrting your smallest theatre rather than your bigger more profitable one. If that''s still not viable you could simply install oner two rooms where space is available and promote these to peole who are waiting for their film. Get people used to the iea by offering short films or cartoons in a top quality 'ersonalised' cinema experience and introduce them to whats possible. If it doesn't work out you can simply remove th rooms you've mad. If it does you should already have your first couple of rooms sorted.

Any ay it 's just somthing I'd relly like to see happen so I thought I'd put it to paper so to speak.
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