I just got a glimpse of a kind of head up display for Android phones that's now available in Holland. I've heard about it for a while. What you can do is switch to camera mode and point your phone at a shop, bar or similar. You'll see details about the venue you're looking at such as the price of beer, contact details, opening hours etc.
That trial is only available in Holland but I've also heard about a similar approach being used at Wimbledon this year offering info about a court when your point you phone at it. You can find out who's playing. The score. whoi's playing next. Check out the video at http://www.youtube.com/watch?v=7VZoDmqcZ34
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